What are the best package design fails?
Bad package design is something we all encounter. But for designers and copywriters—the people who agonize over the right look and the perfect words—these encounters can be especially painful.
Even the worst designs can be great learning opportunities, however. And with that in mind, we've compiled 10 examples of bad package design below. While you can't unsee these examples, we're still pretty sure you'll want to look.
10. Proudly made in the United States of… China
You had one job! pic.twitter.com/GnFWJ68pOm
— You Had One Job (@_youhadonejob1) September 4, 2017
While the image and text look nice, it's always a good idea to make sure your design and copy make sense together.
9. Beer for chicks
This is the only beer just for “chicks.” The use of Curlz and the extreme color combinations are two big reasons why this beer was a finalist in our list of bad package designs.
(Also, we have no idea what “witness the chickness” means.)
8. Gorgeous or Clever?
Remember this? HT @krystina_marieM @ScholasticUK said unisex ‘clever' needed boy on cover: http://t.co/KTLarg48SY pic.twitter.com/PpZhONmbme
— Let Toys Be Toys (@LetToysBeToys) May 8, 2013
Individually, these designs aren't bad, but when you put them together… things get a little more complicated. So, do you want to be gorgeous like a girl, or clever like a boy? Proof that the bigger picture always matters.
7. The only yogurt made from bat milk
Okay, okay, so this yogurt isn't actually made from bat milk. Brazilian brand Batavo created the hybrid word, “Batmilk,” by combining the Portuguese word, “bater,” (to whip) with the English word, “milk.”
But Batmilk? Surely there was another way.
6. Smell like a skull
It's safe to say some designs are better left 2D. This fragrance comes in a plastic skull complete with a fake rose.
While the fragrance is well-reviewed, the package design leaves something to be desired. (Like a normal bottle.)
5. Pool Pad
Focus group. This could have been avoided with 1 focus group (of women). pic.twitter.com/C76lv5ji33
— Jillian David (@JillianDavid13) July 3, 2017
Could definitely be better.
4. Tastes just like Grandma!
While the color combos and clashing fonts in this package design are certainly eye-catching, it's safe to say we're more upset about the jam's taste. “Grandma” probably wasn't the flavor they were going for.
3. Comic Sans and a baby achieving Nirvana
The packaging you get when you combine a strung out baby, a hash brown, and, not 1, but 2 types of comic sans. pic.twitter.com/tVjXoOv4Vv
— Joe Fries (@Joe_Fries) March 17, 2017
“Not 1, but 2 types of Comic Sans.” Yep, there's a lot going on in this photo. The image, colors, and types used in this design all work together to make something really… bad.
2. Think like a man while looking like a girl
While this looks great on the surface, it's the copy you can't unsee. For Women's Day in 2015, Bic celebrated by finding the worst quote imaginable.
Not only should women look like girls, but they should think like men. As you can imagine, it didn't go over too well.
1. Have a hot drink
We'll pass.
Got more examples of package design fails? Let us know in the comments below!
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